Service Focus 05
A Growth Partner
Who Thinks
In Revenue.
Not another marketer tracking impressions. A revenue-focused partner who owns the full funnel — from awareness through activation to expansion — and is accountable to what actually matters.
Organic Growth Delivered
What I Own For You
Funnel Leak Analysis
Identify exactly where traffic enters and exits without converting — and build a structural fix, not a campaign patch. Revenue recovery starts with knowing where it's escaping.
SEO-to-Revenue Alignment
Map every keyword strategy decision to a business outcome. Stop ranking for terms that don't drive pipeline. Every page, every piece of content — connected to a revenue goal.
Experimentation Framework
Build a testing culture that validates small bets quickly and scales proven wins deliberately. Fail cheaply on the wrong ideas. Double down hard on what works.
Growth Dashboards
Real-time visibility across acquisition, activation, and retention — so decisions are made on data, not instinct. Executive-ready reporting that actually shows what's driving revenue.
The Growth Process
Growth Audit
Full-funnel analysis: traffic sources, conversion rates, retention signals, and revenue attribution. We find exactly where the system breaks — before we touch a single campaign.
Growth Blueprint
A 90-day prioritised roadmap covering SEO, conversion, and retention plays — ranked by revenue impact. You know exactly what we're doing, why, and what it should produce.
Execution & Ownership
I own the strategy and manage the execution. You get a senior growth partner — not a project manager who needs direction. Accountability to outcomes, not deliverables.
Canadian eCommerce brand competing against national retailers. Category architecture and content strategy that compounded over 18 months.
Full-funnel growth strategy for a B2B business. Content, SEO, and conversion alignment that turned organic traffic into a primary revenue channel.
U.S. B2B company entering a saturated vertical. Topical authority strategy and keyword architecture that built category ownership from the ground up.
Common Questions
How is this different from hiring an SEO agency?
Agencies sell campaigns. I sell outcomes. I manage your agencies, align your team, and ensure every channel contributes to revenue — not just traffic numbers that look good in a monthly report.
What industries do you work with?
eCommerce, SaaS, B2B, and digital agencies across Canada and the United States. High-growth environments where strategic clarity creates a compounding advantage over competitors.
Can you embed with an in-house team?
Yes. I operate as a senior member of your growth function — attending standups, owning OKRs, and building internal capability alongside delivery. The goal is always to make the team stronger, not dependent.
Numbers only.
No vanity metrics.
Let's talk about what growth actually looks like for your business.
LET'S TALK GROWTH