Claude Skill · Local & Map Pack

Local SEO & GBP Audit

Local ranking is a different algorithm — relevance, distance and prominence, weighted heavily toward the profile and the review corpus rather than the website. The profile is the landing page for the map pack.

Language · Markdown License · MIT Type · Claude Skill

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01 · The Problem

Why This Exists

An SEO who treats the Business Profile as an afterthought loses local clients. Most of the ranking signal lives somewhere the website audit never looks.

The primary category is the single biggest lever and the one most businesses get wrong. A wrong primary caps everything else you might do.

And a single-point rank check is misleading for local — a profile can rank first at the storefront and vanish two miles away. This skill states that caveat every time rather than quietly reporting one number.

02 · Method

How It Works

01

Fix the category first

Check the primary against what the current pack occupants use for the target term, then recommend it plus every relevant secondary. Nothing else matters until this is right.

02

Standardize NAP to byte-identical

Name, address and phone across the profile, the website and major citations. Suite vs Ste, (416) vs 416 — each inconsistency fragments prominence. Output is the canonical version plus every deviation by source.

03

Read reviews as data, not a score

Velocity and recency against competitors, owner-response rate, and sentiment themes mined from the text — free voice-of-customer material that feeds content and CRO, not just a star average.

04

Name the prominence gap

"They hold 340 reviews at 4.8 adding 20 a month; you have 60 at 4.6 adding 2" is an actionable gap. Ends in a 90-day plan that separates profile work from website work from review work.

03 · Run It

Two Minutes To First Output

# 1. Clone the bundle
git clone https://github.com/seosdm/seo-skills.git

# 2. Copy skills/local-seo-gbp-audit/SKILL.md into a Claude Project, then prompt:
Run local-seo-gbp-audit for [business], [city].
Target terms: [3–5]. Pack competitors: [3–5].

# 3. Spot-check rank from several points, not one. The skill will insist.

No API keys, no setup. The skill is a SKILL.md file plus a worked example — it runs anywhere Claude does.

04 · Proof

Sample Output

Prominence Gap vs Pack Leader Example · anonymized

Wrong Primary Category

2/mo Review Velocity

20/mo Leader Velocity

6 NAP Conflicts

Verdict: the primary category doesn't match what any pack occupant uses for the target term — that single change gates everything else, so it goes first and alone. Review velocity is the structural gap after that: ten times behind the leader, which no amount of on-site work compensates for.

See the full worked example in /examples.

If The Tool Gets You 60% There

I'll Teach You The Rest

Free skill, real judgment behind it. Want it run on your business, or your team taught to run it themselves?

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