Systems, Not Opinions
Fifteen years of SEO is mostly the same work, repeated: the same audits, the same briefs, the same reports. So I turned mine into open, forkable systems. Every audit I run for a client starts from code that's public — read exactly how I think before we ever talk.
A case-study PDF is a claim. A repo you can fork, break, and run on your own site is evidence. This is the evidence.
The Operating System
Eight skills across four stages of an SEO cadence — plus the orchestration layer that runs them on schedule.
AI Visibility Audit
How a brand shows up in ChatGPT, Claude, Perplexity, and AI Overviews — and which sources those answers cite instead of you. Outputs a prioritized GEO/AEO fix list.
Screaming Frog Crawl Analysis
Turns a 50,000-row crawl export into a causal technical diagnosis — indexability as a logic tree, true orphans, redirect chains, and internal link equity.
GSC Opportunity Mining
Striking-distance keywords, CTR underperformance, cannibalization, and page decay — mined from the only dataset that tells you what Google already thinks you're relevant for.
Backlink & Keyword Gap
Link velocity, anchor risk, reclamation, and the referring-domain gap — turned into a sequenced roadmap instead of "build more links".
SEO Content Brief
A brief is a contract with the writer. Intent read from the actual SERP, must-cover entities, real internal links, and word counts derived from what ranks.
Local SEO & GBP Audit
Category strategy, NAP consistency, review velocity and sentiment, grid-aware pack visibility, and the specific prominence gap to the profile beating you.
CRO Page Teardown
Friction mapped to funnel stage, hypotheses with stated mechanisms, and a queue split into just-do-it, test-it, and research-it.
Agency Ops · ClickUp
Turns a ClickUp workspace into a weekly delivery report — account health, capacity bottlenecks, stalled work grouped by cause, and seven ranked actions.
It Runs On A Schedule
The skills are the instruments. seo-operating-cadence is the conductor — it decides which runs weekly, monthly, or quarterly, keeps every scheduled run read-only until a human promotes it, and rolls it all into one Monday narrative built on judgment, not a dashboard.
See the cadence north_eastI'll Teach You The Rest
The skills are free. If your team wants to run them like I do — the judgment calls the code can't encode — that's what coaching is for.
Book A Coaching Session north_east